In Pakistan, 75 per cent of seed is uncertiﬁed and sold through informal channels. Most of this uncertified seed does not meet minimum quality standards, resulting in poor yields. This partnership aims to increase participation of male and female smallholder farmers in the Sheikhupura/Gujranwala districts in Punjab in the seed value chain, and to improve their skills and expertise to improve smallholder farmers’ crop yields and income.
This initiative develops an innovative, scalable and sustainable business model in Pakistan’s seed sector that broadens and diversifies the seed procurement base for rice, wheat and vegetables, resulting in improved livelihoods for male and female smallholder farmers.
The Engro Corporation works with smallholder farmers, introducing them to seed growing techniques and helping them become part of the seed supply chain. Through existing partnerships with Engro, MEDA helps smallholder farmers while ensuring sustainable business benefits for Engro. DFAT provides expertise in women’s economic empowerment and agricultural development, and support with critical co-investment. DFAT also leverage its convening power and local networks to achieve development and social outcomes.
This partnership creates shared value by redefining productivity in the value chain. By working with smallholder farmers, Engro will be able to broaden its seed supplier base and the volume of seed available for sale. These farmers benefit primarily through increased income from producing and selling certified seed, which can be sold at a higher price than regular crops. Farmers also benefit by learning new farming practices and marketing techniques.