March 25, 2021

Section 4: Communications

A guide to supporting partnership impact through communications. 

Our approach

Consistent with ethos of our program, we take a partnership approach to communications.

We are here to support your partnership and value your contributions to our communications efforts.

Our communications objectives:
  • Help drive impact of our partnerships
  • Attract high quality partners
  • Share learnings and results
How we communicate:

Connect and Contribute

1. Connect with us 

When posting content about the partnership please tag us and use the #DFATbpp hashtag.

The BPP: Facebook  |  LinkedIn  |  Instagram  |  YouTube 
DFAT: Facebook  |  LinkedIn  |  Twitter
Australia in Samoa: Facebook  |  Instagram

2. Contribute content

Help us to profile your partnership. We would love to interview you for our blog or feature your partnership on social media.

Opportunities:

  1. Be featured on our blog. Here’s an example from our Q&A series.
  2. Contribute photos and quotes for our social media campaigns for example on International Women’s Day
  3. Develop video content for social media
  4. Share your experience via a webinar or talk at DFAT
  5. Contribute to a Business Partnership Summary at the conclusion of the partnership

Example of a partnership video from Papua New Guinea:

Access Our Services

We’re here to help drive impact through communications.

Here are some examples of BPP communications advice and services:

  1. Support to define communications objectives and strategy
  2. Communications training for staff
  3. Support for communications product development
  4. PR advice and support
Example business objectives supported by communications:
  • Marketing: to add legitimacy to a new business idea through media and social media profiles.
  • Public relations and sales: to promote a business or product to customers.
  • For reputation: brand positioning as a responsible and inclusive business.
  • For sustainability: to help scale your activities and reach a wider audience.
  • For wider impact: to share non-sensitive learnings with others in your sector.

Guidelines

1. Consent for images

It is essential to obtain consent from the people you photograph and video. This consent must be documented. When contributing content to the BPP we will ask if the people featured have provided consent. We do not ask for the form but ask that you keep it on file.

Guidance:

  • All photos and films require informed consent of individuals portrayed.
  • Verbal consent is appropriate for adults in most circumstances.
  • Written consent from a guardian is ESSENTIAL for all photos of children.
  • Written consent is required for adults in the following situations:
    • photographing or filming individuals in the context of culturally sensitive, politically sensitive, taboo or high-stigma issues;
      • individuals may be put at risk of reprisal, violence or rejection in their communities as a result of exposing their identity or personal story through photographs, captions, films or any other associated documentation;
      • when the photograph or accompanying story clearly identifies and provides substantial information about a particular child or adult.
    • When photographing or filming individuals:
      • in all clinical settings e.g. in a hospital, clinic, with midwives/nurses, etc.;
      • in all private settings e.g. in a private home, within a classroom.

Download the consent form

Helpful resources:

  1. DFAT  guidelines on ethical photography
  2. DFAT Child Protection Policy DFAT policy
2. Acknowledgement

Communications about the partnership should acknowledge all partners (including the Australian Government) and the Business Partnerships Platform.

Written communications can refer to the Australian Government in place of DFAT as a partner. Partners do not need to be acknowledged in social media updates (due to space constraints) but are required on all other platforms/products e.g. websites, reports, leaflets, press releases. Before publishing communications, please send to all partners for review/comment with at least a one week deadline.

Example: A Business Partnerships Platform (BPP) partnership between Australian Agribusiness Four Season Co Pty Ltd (4S), the University of Sydney and the Australian Government has led to a new carbon credit start-up with benefits for both smallholder farmers and the environment.

3. Logo usage

Use all partner logos on communications products.

When using Australian Government [DFAT] and BPP logos please first send to the BPP team for review.

  • DFAT logos:  All guidance for use of the DFAT logo is on the DFAT website at this location (please note that the DFAT logo, not the Australian Aid identifier [Kangaroo logo] should be used)
  • BPP logo:  When using the BPP logo, the same principles as the DFAT logo will apply.
4. Press releases

Partners are free to engage with media to profile your partnership following the public announcement of the partnership by DFAT.

We ask that you share draft press releases with the BPP team for review.

What's next?

We will be in touch to plan the announcement of the partnership.

In the meantime Click here to subscribe to BPP News and connect with us on social media:

Facebook  |  LinkedIn  |  Instagram  |  YouTube

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