This partnership aims to improve the incomes of women poultry farmers in Madhya Pradesh. By entering a new market, producers will be able to improve their profit margins and increase their incomes.
Poultry is one of the fastest growing sectors in Indian agriculture. While there have been sizable investments across the value chain including breeding, hatching, and rearing, poultry processing and value-addition has been slow to expand. Over 90 per cent of chickens are sold live in Indian markets and only five per cent are currently further processed into chicken products. The price of processed meat is approximately 20 per cent higher than that of live birds but large capital investment and the need to establish linkages means this activity has been slow to start.
The MPWPCL has grown to become one of the largest producers and wholesalers of live poultry in India. By building a poultry processing facility, this partnership will enable the MPWPCL to expand into the growing processed chicken market, enabling increased employment opportunities and profits for its members. The model could be replicated by the National Smallholder Poultry Development Trust’s women poultry producer cooperative in other Indian States.
The MPWPCL will develop the processing facility and oversee its daily operations. Intellecap will develop marketing, branding and customer relationship strategies to support the MPWPCL launch the initiative in targeted markets. The BPP partnership provides an opportunity for DFAT to establish and strengthen relationships with key business and private sector actors in the state of Madhya Pradesh.
By building a new processing facility, the MPWPCL will enable its members to access a new market and increase their profits, thus improving their incomes. The MPWPCL is an affiliate of the National Smallholder Poultry Development Trust. If successful, this model could be replicated by the Trust’s women poultry producer cooperatives in other Indian states.