Job information and recruitment service in Cambodia

Job information and recruitment service in Cambodia

Round 2 Cambodia ICT/Financial Inclusion Completed



Partner contribution

$ 450,897

DFAT contribution

$ 217,572

Icon Total Funds

Total Value

$ 668,469

Start: December 2017 - End: December 2019


The Asia Foundation

The Asia Foundation is a nonprofit international development organization committed to improving lives across a dynamic and developing Asia.


Krawma is a job announcement and classified advertising web portal business that manages and operates the Internet domain, known as “the Bong Thom website”. This online platform facilitates paid announcements for job recruitment, education and training primarily for highly educated workers, and those with experience, and currently provides services more than 800,000 job seekers and over 5,700 registered company profiles

About this partnership

This partnership aims to reduce barriers for low-skilled workers to find decent work through improving access to information for the applied labour sector in Cambodia; to positively influence job seeking and recruitment practices in the apparel industry by empowering disadvantaged women in the garment sector to make more informed employment choices; and engage with garment factories and value chain actors to gain a competitive advantage through positive and legitimate recruitment strategies. The partnership aims to develop a viable and sustainable business model and digital assets with the potential for scalability and application in other industries, sectors, and/or regions.

This initiative develops Cambodia’s first for-profit job listing and recruitment platform for the applied labour sector, to be known as Bong Srey, initially targeting the garment industry. Bong Srey provides job listing and referral services to low-skilled workers, most of whom are women. The platform provides access to job information and links to employment opportunities, improving choices for job-seekers and employers. Up to 200 factories and 300,000 low income households will have access to the service.

This initiative leverages Krawma’s position as a market leader in the job listing market, and The Asia Foundation’s program experience in expanding economic opportunities and empowering women. TAF manages initiative, liaising between and will liaise between Krawma, DFAT, the Garment Manufacturing Association of Cambodia, civil society organisations and private sector stakeholders. DFAT provides advocacy support to promote the service and, if successful in its initial phase, assist its scale-up across industries, sectors and regions.

This partnership creates shared value by reconceiving products and markets. Krawma’s job recruitment service market share and reputation have increased over the past 10 years despite the introduction of several well-resourced national and international competitors. By developing this new service stream, Krawma will be able to move into a new market, initially targeting the apparel sector, and increase its client base and sales of job listings. The service will improve information about jobs and facilitate better access to job opportunities for low-skilled low-income workers, particularly women.


This initiative promotes women’s economic empowerment and decision making through improving their access to information about employment opportunities. Women make up almost 90 per cent of the 700,000 workers in the low skilled, low pay garment industry. Recruitment is normally carried out through agents in rural areas or via job notices posted on factory gates. Women have little information about relative wages and working conditions between employers.

The Bong Srey platform will offer free of charge information about vacancies and data about employer’s working conditions through smartphones and using video and other visual/hearing cues for women with varying literacy. Job information has the potential to give women in factories or women considering factory work the opportunity to gain better employment.


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