This partnership aims to raise awareness and use of micronutrient powders amongst children from the ages of six to 24 months. The proposed model is to provide nutrition counselling and essential vitamins and minerals to the most vulnerable, while providing opportunities for women entrepreneurs, namely private midwives, to grow their small businesses and generate further income.
The partnership will provide increased and sustainable access to micronutrient powders through the commercial development of the existing government product (Taburia) and development of an alternative distribution channel through midwives that will target the most vulnerable households. The market-based approach is an alternative to the existing government program which utilises a free distribution model but which has very limited distribution through a network of government sanctioned health facilities.
Cover photo credit: Global Alliance for Improved Nutrition (GAIN)