This partnership aims to increase the rate of sales of eco-friendly energy products into rural areas, and to recruit more women into Pollinate Group’s sales network and provide them with capacity strengthening support to enable them to develop their businesses and provide for their families.
This partnership will seek to promote ecologically friendly energy products for household use. Many households in poor communities lack access to clean energy, instead relying on harmful and expensive kerosene for their lighting needs, drinking unclean water, and cooking with polluting cookstoves. Often unable to access finance to enable them to purchase products that would improve their quality of life, they rely instead on affordable solar solutions.
Through its team of agents from within the local community, Pollinate Group sells durable, quality eco-friendly products including solar lamps, improved cookstoves and solar fans. Pollinate Group offers customers short term payment plans to ensure buyers can choose the product that best suits their needs, and switch to solar overnight.
Underlying this partnership is the recruitment and training of additional female sales agents, bringing their participation close to 50 per cent of the Pollinate Group sales team. In addition to ensuring stable salaries, lack of gender diversity among the sales team has limited Pollinate Group’s ability to identify and promote the highest impact products for poor households. Research has shown that while men typically look towards products with higher entertainment value, women prefer investing in products that increase economic empowerment, save money, and ensure a healthier home environment.
Pollinate Group will manage the initiative, and recruit and train female sales agents to be distributors of products in their communities. Kalpavriksha will help design and support the implementation of a gender inclusive training and development strategy to increase the diversity of Pollinate Group’s salesforce. Greenlight Planet will supply the solar products and support female sales agents in sales and product servicing. This partnership aligns with Australia’s commitment to promoting the use of solar technologies under the International Solar Alliance.
This partnership will enable Pollinate Group to scale up its sales model and access new markets for clean energy products. It will improve the lives of people living in poor communities and empower women by developing their business skills and enabling their financial independence.